Accessibility: URLs provide a convenient and standardized way to access web resources from anywhere with an internet connection.

SEO benefits: Well-structured URLs containing relevant keywords can improve search engine rankings and make it easier for users to find your content.

Linkability: URLs allow users to easily share and link to specific web pages or resources, facilitating collaboration and information sharing.

Navigation: Clear and descriptive URLs make it easier for users to understand the content of a web page and navigate to relevant sections.

Complexity: URLs can become long and complex, especially for dynamic web pages or those with parameters, making them difficult to read and remember.

SEO challenges: Poorly optimized URLs with irrelevant or redundant keywords may negatively impact search engine rankings and user experience.

Security risks: URLs can be manipulated or spoofed by malicious actors to trick users into visiting fraudulent websites or downloading malware.

Maintenance: Changing URLs can break existing links and cause confusion for users and search engines, requiring careful planning and redirection strategies.