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What are External Links?

About External Links

External links are hyperlinks that point from one domain to another. They are used to reference content on other websites, providing additional information, sources, or credibility. External links are crucial for SEO as they help search engines understand the relevance and authority of web pages.

Advantages

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    Credibility: Linking to authoritative sources can enhance the credibility of your content by backing up your claims with reliable information.

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    Improved SEO: Search engines consider external links as votes of confidence, which can improve the ranking of your website in search results.

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    User experience: External links provide users with additional resources and information, improving their overall experience and engagement.

Cons

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    Potential for high bounce rates: Users might leave your site when they click on external links, leading to higher bounce rates.

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    Loss of control: Once users click on an external link, you have no control over their experience on the linked site.

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    SEO risks: Linking to low-quality or irrelevant sites can harm your SEO and credibility.


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