What is A/B Testing?
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About A/B Testing
A/B testing, also known as split testing, is a method used to compare two versions of a webpage or app against each other to determine which one performs better. It involves dividing the audience into two groups and showing each group a different version of the webpage or app. By measuring the performance of each version, such as conversion rates or click-through rates, businesses can identify which version is more effective in achieving their goals, such as increasing sales or sign-ups. A/B testing is commonly used in digital marketing and website optimization to make data-driven decisions and improve overall performance.
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