Web pages load faster, which ensures an improved user experience on mobile devices.

Enhanced visibility in search engines, as Google often displays AMP pages more prominently in mobile search results.

Simplified design options, resulting in less complex code and easier maintenance.

Lower data consumption, especially beneficial for users with limited data or slow internet connections.

Limitations in functionality and design, because AMP imposes restrictions on CSS and JavaScript.

Potential issues with advertising revenue, as standard advertising formats may not be supported.

Dependency on Google's infrastructure, which reduces publishers' control over their own content.

Issues with user tracking, as AMP can interfere with traditional analytics and tracking methods.