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What is Cornerstone Content?

About Cornerstone Content

Cornerstone content refers to the most important articles or pages on your website. These pieces of content are comprehensive, authoritative, and serve as the foundation of your content strategy. They cover the primary topics you want to rank for in search engines and are designed to provide valuable information to your audience. Cornerstone content is typically linked to frequently within your site to boost its SEO value.

Advantages

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    Improved SEO: Cornerstone content helps improve your site's search engine rankings by focusing on key topics and optimizing for relevant keywords.

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    Authority and trust: High-quality cornerstone content establishes your site as an authority in your niche, building trust with your audience.

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    User engagement: Comprehensive and valuable content keeps visitors on your site longer and encourages them to explore other pages.

Cons

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    Time-consuming: Creating high-quality cornerstone content requires significant time and effort to research, write, and optimize.

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    Maintenance: Cornerstone content needs regular updates to remain relevant and accurate, which can be resource-intensive.

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    Competition: Competing for high rankings with cornerstone content can be challenging, especially in highly competitive niches.


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