What is Conversion Rate Optimization (CRO)?
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About Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, signing up for a service, filling out a form, or clicking on a link. CRO involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals.
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