What is Google Analytics 4 (GA4)?
About Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed to provide more accurate and comprehensive insights into user behavior across websites and apps. GA4 uses event-based tracking instead of session-based tracking, offering a more flexible and detailed approach to data collection and analysis.
Advantages
Unified analytics: GA4 combines data from both websites and mobile apps, providing a holistic view of user interactions across different platforms.
Enhanced insights: With advanced machine learning capabilities, GA4 offers predictive insights and automated alerts to help identify trends and opportunities.
Improved user privacy: GA4 includes enhanced privacy features and is designed to work with or without cookies, making it more compliant with current privacy regulations.
Cons
Learning curve: Transitioning from Universal Analytics to GA4 can be challenging, requiring users to adapt to new metrics, reports, and interfaces.
Limited historical data: Historical data from Universal Analytics cannot be directly imported into GA4, necessitating a fresh start for data collection.
Complex setup: Setting up GA4 to track events and conversions accurately can be complex and may require significant configuration.
Certifications
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