Highly Targeted: Google Ads allows advertisers to target specific audiences based on demographics, interests, and search intent.

Measurable Results: Ad performance can be tracked in real-time, providing valuable insights into campaign effectiveness and ROI.

Flexible Budgeting: Advertisers can set their own budgets and adjust bids based on performance, making it suitable for businesses of all sizes.

Immediate Visibility: Ads can appear on Google Search results within minutes of setup, providing instant exposure to potential customers.

Cost: Google Ads can be expensive, especially for competitive keywords or industries, and may not provide a positive ROI for all advertisers.

Complexity: Managing Google Ads campaigns requires expertise and ongoing optimization to ensure optimal performance, which can be time-consuming.

Click Fraud: Click fraud, where competitors or bots click on ads to deplete an advertiser's budget without generating legitimate leads, can be a concern.

Ad Blindness: Some users may ignore or actively block ads, reducing their effectiveness, particularly on display networks.