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What is Pay Per Click (PPC)?

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About Pay Per Click (PPC)


What is Pay Per Click (PPC)? Pay Per Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It is commonly associated with search engine advertising platforms like Google Ads and Bing Ads, where advertisers bid on keywords relevant to their target audience. When users search for these keywords, the advertiser's ads may appear at the top or bottom of the search results page, labeled as 'sponsored' or 'ad.' PPC advertising offers advertisers precise targeting options, real-time performance tracking, and the ability to adjust campaigns quickly based on results.

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Stephan Striekwold

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