What is Search Engine Advertising (SEA)?
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About Search Engine Advertising (SEA)
Search Engine Advertising (SEA), also known as paid search or search advertising, is a form of online advertising that allows businesses to promote their products or services by bidding on keywords or phrases relevant to their target audience. Ads are displayed on search engine results pages (SERPs) when users search for specific keywords or phrases related to the advertiser's offerings. Advertisers pay a fee to the search engine when their ad is clicked, hence the term pay-per-click (PPC) advertising.
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