Increased visibility: SEO helps websites rank higher in search engine results, making them more visible to potential visitors searching for relevant information or products.

Enhanced user experience: By optimizing website structure and content, SEO improves the user experience, leading to higher engagement and conversion rates.

Cost-effectiveness: Compared to paid advertising, SEO can generate long-term, sustainable traffic without ongoing advertising costs, making it a cost-effective marketing strategy.

Builds credibility and trust: Websites that rank high in search results are perceived as more credible and trustworthy by users, leading to increased brand reputation and customer loyalty.

Time-consuming: SEO is a long-term strategy that requires ongoing optimization and monitoring, and it may take time to see significant results, especially for competitive keywords.

Algorithm changes: Search engine algorithms are constantly evolving, and SEO techniques that were effective in the past may become less effective or even penalized due to algorithm updates.

Competition: SEO is highly competitive, especially in saturated markets or industries, making it challenging to rank higher than competitors for certain keywords.

Uncertain results: SEO results can be unpredictable, as they depend on various factors such as algorithm changes, competitor actions, and user behavior, making it difficult to guarantee specific outcomes.