What is SERP?
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About SERP
SERP, or Search Engine Results Page, refers to the page displayed by a search engine in response to a user's query. It typically includes a list of organic search results, paid advertisements, featured snippets, knowledge panels, and other search engine features. The layout and content of SERPs can vary depending on factors such as the search query, user location, and device type. SERPs play a crucial role in online search as they determine the visibility and accessibility of web pages to users. Understanding how SERPs work and optimizing content for better SERP performance is essential for improving online visibility and attracting organic traffic.
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