Improves search engine visibility by helping search engines understand the content and context of web pages, leading to higher rankings and more targeted search results.

Enhances user experience by enabling rich snippets, which provide users with more relevant and informative search results, increasing click-through rates.

Increases the likelihood of having content featured in knowledge graphs, answer boxes, and other special search result features, increasing brand visibility and authority.

Facilitates content organization and indexing, making it easier for search engines to crawl and interpret website content accurately.

Implementation complexity: Adding structured data markup to web pages may require technical expertise and understanding of schema.org vocabulary, especially for complex websites.

Risk of errors: Incorrectly implemented structured data markup can lead to misinterpretation by search engines, potentially harming search visibility or causing manual action penalties.

Dependency on search engine algorithms: Search engines may change their algorithms or guidelines for structured data implementation, requiring ongoing maintenance and updates.

Limited impact on rankings: While structured data can enhance search engine visibility, it is just one of many factors considered by search algorithms, and its impact on rankings may vary.