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What is URL Canonicalization?

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About URL Canonicalization


URL canonicalization is the process of choosing the best URL to represent a webpage when there are multiple URLs that point to the same content. This is important for SEO because search engines may treat different variations of a URL (such as with or without 'www', or with different capitalization) as separate pages, diluting the page's authority and potentially leading to duplicate content issues. Canonicalization helps search engines understand which URL should be indexed and displayed in search results, consolidating the page's ranking signals and avoiding SEO pitfalls.

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Stephan Striekwold

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ISO 27001 KeurmerkISO 27001 KeurmerkThe Developer Awards

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