Glossary
What is user experience?
User experience concerns how people understand and complete tasks, including content, trust and interaction.
In practice
Observe someone finding a service and submitting an enquiry on a phone.
Important limitations
A beautiful layout or heatmap does not prove a good experience. Test actual completion and follow-up.
A suitable next step
Want to apply this?
Explore the related service or discuss your situation with our team. First an introduction, then a clear proposal.