What is User Generated Content?
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About User Generated Content
User Generated Content (UGC) refers to any form of content, such as text, images, videos, and reviews, created by users rather than by the brand or organization itself. It has become increasingly prevalent with the rise of social media platforms and online communities, allowing users to share their experiences, opinions, and creative works with a wider audience. UGC plays a significant role in digital marketing, as it can enhance brand authenticity, engage audiences, and foster community building.
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