What is Web Analytics?
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About Web Analytics
Web analytics is the process of collecting, analyzing, and interpreting data related to website usage and user behavior. It involves tracking various metrics, such as website traffic, page views, conversion rates, and user demographics, to gain insights into how users interact with a website or online platform. Web analytics plays a crucial role in digital marketing, as it helps businesses understand their audience, optimize their online presence, and make data-driven decisions to improve performance and achieve business goals.
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