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A MKB website increases online visibility, customer engagement, and sales. Optimize your site for better findability, conversions, and user experience.
Having a Website Made for Small and Medium-sized Enterprises (SMEs)
Having an effective website is of course very important and contributes to the success of any small or medium-sized enterprise. A good website not only helps increase online findability but also enhances customer interaction and stimulates your sales or lead generation. On this page, we highlight potential different objectives for SME websites. If you are still searching and need extra guidance, this may provide you with some insights. Each section is supplemented with practical advice to help you gain a clear understanding. We also know that each company has something unique. Are you ready to discuss this with us and collaborate? Then schedule a no-obligation conversation.
Think...
We learn your business and brand, so we know exactly how we can solve your challenges.
Step 1: Think
Create...
This is where it gets fun. We translate your vision into a strong design, build and realize the full potential of your brand.
Step 2: Create
Execute...
We launch your project and set it on the path to success. But that's not the end - we continue to optimize and support you as your digital pitcrew.
Step 3: Execute
Better Findability
More Customer Engagement
Learn how to create a user-friendly website that appeals to customers, answers their questions, and increases their loyalty.
Visibility and Findability:
Increasing online presence so that potential customers can easily find the company through search engines and social media.
How can I make my business more findable?
Conduct a thorough keyword analysis and optimize your website content with relevant keywords. Also, ensure quality backlinks and regularly updated content.
Which keywords are relevant to my business?
Use tools like Google Keyword Planner or SEMrush to find keywords relevant to your industry and target audience.
How can I optimize my social media presence to drive more traffic to my website?
Create valuable and shareable content, use consistent branding, and be active on the social media platforms where your target audience is present.
Company Website
Sections such as: About Us, Services/Products, Blog, and Contact
Optimization: SEO optimized to increase visibility. Read more
Use clear headings and subheadings, write relevant and valuable content, and optimize meta tags and images. Use tools like Google Analytics, Moz, and Ahrefs to monitor and improve your SEO performance.
E-commerce Website
Features such as: Shopping cart, payment gateways, product catalogs.
Optimization: Optimized for search engines and usability.
Write detailed product descriptions, use high-quality images, and include customer reviews and ratings. Offer popular and trusted payment methods such as iDEAL, PayPal, and local payment options relevant to your market.
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High Conversions: Usability (UX): The website must be easy to navigate, with an intuitive layout and clear call-to-actions (CTAs).
Keep navigation simple and consistent, use clear labels, and ensure that important information is easy to find. Use action-oriented language, make CTA buttons visually prominent, and place them strategically on your website.
Speed and Performance: The website's load time must be fast to prevent visitors from dropping off.
Optimize images, minimize scripts, and use caching and content delivery networks (CDNs). Use tools like Google PageSpeed Insights, GTmetrix, and Pingdom to analyze and improve your website's performance.
Responsiveness: The website must function well on all devices (mobile, tablet, desktop).
Use a responsive design that automatically adapts to different screen sizes and test your website on various devices. Use flexible grid layouts, media queries, and responsive images.
SEO Optimization: Use relevant keywords, meta tags, and a well-structured website to improve findability in search engines.
Research your target audience and competitors, use keyword tools, and focus on long-tail keywords. Use tools like Yoast SEO for WordPress, Google Search Console, and Moz to improve your SEO strategy.
Conversion Optimization: Use tools like A/B testing, heatmaps, and analytics to understand where visitors drop off and how to increase conversions.
Use tools like Crazy Egg, Hotjar, and Optimizely to analyze user behavior and make improvements. Analyze the results to see which variants perform better, identify patterns in user behavior, and adjust your design and content based on these insights.
Customer Interaction and Engagement:
Providing a platform where customers can easily find information, ask questions, and make purchases.
How can I make my website more user-friendly?
Ensure intuitive navigation, clear call-to-actions, and a responsive design that works well on all devices.
What features and content will most appeal to and engage customers?
Offer interactive elements such as live chat, Q&A sections, and regular updates through a blog or news section.
How can I effectively manage customer inquiries and feedback?
Use a combination of live chat, contact forms, and customer review systems to gather feedback and respond to inquiries quickly.
Blog or News Website
Ability to regularly publish content, such as blogs and news articles.
Optimization: SEO-optimized articles, social media sharing options.
Aim for consistency. For example, publish new content weekly or monthly depending on your resources and audience. Research your target audience, analyze which content gets the most engagement, and ask for direct feedback from your readers.
Read more
Community Website
Ability for customers: to ask questions, share experiences, and interact with the company and other customers.
Optimization: User-friendly interface, moderation tools
Encourage interaction by regularly posting interesting topics, reward active members, and ensure good moderation. Use moderation tools like Akismet for spam filtering and provide a clear set of rules and guidelines for users.
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Content Management System (CMS): An easy-to-use CMS like WordPress to regularly publish and update content.
Consider usability, available plugins, and support. WordPress is often a good choice due to its flexibility and ease of use. Create a content calendar, use categories and tags for organization, and ensure regular updates and revisions.
Social Media Integration: Options for visitors to share content on social media, as well as integration of social media channels on the website.
Use social sharing buttons, integrate social media streams, and ensure consistency in branding and messaging. Research where your target audience is active, such as Facebook, Instagram, LinkedIn, or Twitter, and focus on those platforms.
Live Chat and Contact Options: Direct communication channels such as live chat, contact forms, and clear contact information.
Consider tools like Intercom, LiveChat, and Drift, which are user-friendly and offer good integration options. Place contact information in prominent places such as the header and footer, and ensure clear and simple contact forms.
Sales and Lead Generation
Directly increasing the sales of products or services through an online shop or by generating leads that can later be converted into customers.
What are the best ways to generate leads through my website?
Use lead capture forms, offer valuable content such as e-books or whitepapers in exchange for contact details, and use clear and persuasive call-to-actions.
Which call-to-actions and offers work best to drive conversions?
Test different CTAs and offers with A/B testing to see which perform best. Use strong action-oriented language and visually prominent buttons.
How can I optimize the checkout process in my online shop?
Ensure a simple and clear checkout process with minimal steps, offer multiple payment options, and provide a secure payment environment.
Landing PageWebsite
Ability to regularly publish content, such as blogs and news articles.
Optimization: SEO-optimized articles, social media sharing options.
Aim for consistency. For example, publish new content weekly or monthly depending on your resources and audience. Research your target audience, analyze which content gets the most engagement, and ask for direct feedback from your readers.
Read more
Portfolio Website
Ability for customers to ask questions, share experiences, and interact with the company and other customers.
Optimization: User-friendly interface, moderation tools.
Encourage interaction by regularly posting interesting topics, reward active members, and ensure good moderation. Use moderation tools like Akismet for spam filtering and provide a clear set of rules and guidelines for users.
Read more
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E-commerce Features: For businesses that sell products, the website must offer a secure and user-friendly shopping experience.
Use reputable payment gateways such as PayPal, Stripe, and Mollie, and ensure SSL certificates for secure transactions. Consider platforms like Shopify, WooCommerce, or Magento, depending on your product offering, budget, and technical requirements.
Lead Capture Forms: Forms for newsletter sign-ups, quote requests, and other lead-generating elements.
Keep forms short and simple, use clear and concise language, and offer something of value in exchange for the provided information. Only ask for essential information such as name and email address, and avoid too many mandatory fields.
Testimonials and Reviews: Displaying customer reviews and success stories to build trust with potential customers.
Encourage customers to leave reviews through follow-up emails, and use widgets or plugins to display reviews on your website. Use detailed and specific customer stories, including name, photo, and if possible, a video review for more authenticity.
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