What are Meta Keywords?
About Meta Keywords
Meta keywords are a type of meta tag used in HTML to provide information about the content of a web page to search engines. They were once an important factor in search engine rankings, but their relevance has diminished over time due to abuse and manipulation. Search engines like Google no longer consider meta keywords as a ranking factor, and some even ignore them completely.
Advantages
Organizing content: Meta keywords can help organize the content of a web page, making it easier for search engines to understand its topic.
Historical significance: While meta keywords are no longer a direct ranking factor, they have historical significance in the evolution of search engine optimization.
Usage in other search engines: While major search engines like Google may not use meta keywords, some smaller search engines or specialized search tools may still consider them.
Cons
No impact on ranking: Meta keywords have no direct impact on search engine rankings in major search engines like Google.
Potential for abuse: Meta keywords were often abused by webmasters trying to manipulate search engine rankings, leading to their devaluation as a ranking factor.
Misleading or irrelevant keywords: Including irrelevant or misleading meta keywords can harm the credibility of a web page and its ranking.
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